Premium segment (upper class) on business have great potential for cultivation, any form of business. Including if you currently are developing a chocolate business. Well, that business is booming premium you need to do promotion and branding.
Business in premium must branding. Constraints to enter the premium segment is a promotion because of high costs. But despite that promotion should be a demand.

Premium business could be run without a promotion, but you need to wait a long time to enjoy the results. If the promotion you can enjoy the results within three years, then no you need a seven-year campaign to introduce the product.

So in addition to observing how much of a competitor, did more vigorous promotion and branding. Also plays an important marketing strategy for business success premium. Although the promotion is important, but the motivation to build the business further on it. Motivation and target key markets have if want to build a business, although it did not have enough money as capital. Afterwards you need to determine what products are sold and became a mainstay, and then do the marketing and promotion programs are mature.