Maintaining Corporate Reputation in the Digital Age. Social media is now like the belle of the digital age. All kinds of information can be spread via Twitter cs, like it is good to the bad. Do not ask how big the effect. Social media has a significant role when the upheaval in the Middle East countries. Especially if only a company? Guaranteed tuner capable break the company’s reputation in an instant.

As we often hear, “it took many years to build the reputation of the company. But to destroy it, just a matter of seconds”. That’s how the internet and social media can affect the good name of the company. This requires awareness and active role of firms in order to maintain their reputation. Here are six steps in short:

1. Do not Pretend There is No Crisis
When there is a problem that hit, the attitude of most of these problems is trying to heed the alias to pretend that no crisis. Until in the end, no nothing response to the problem and it is also becoming a bigger crisis like a snow ball. Slower response will mean greater costs, but an excessive response was as dangerous as late responses.

2. Do not Make Empty Gesture
If you want to make an apology, do it wholeheartedly. Do not just merely a formality and the style that lazy and uninspired. Because this will show if you and high-minded company.

3. Improve Yourself
Social media should be an instrument of honest communication. Admit your mistakes, and talk with a customer to calm the situation is not conducive. At the same time to convey what would you do to improve things.

4. Build Chanel Communications
Nothing wrong to create a blog, Twitter account, Facebook for your company. Because this is where the company can build a network, both among customers, employees and other stakeholders. It also will allow companies to interact via email, video, or webchat. This strategy also seemed to have become commonplace in the digital age. Especially if it refers to a fast response is so important.

5. Prepare a Crisis Communication Response Team
A good company can not only disseminate information to the public, but also can give a good response. Try to hear the public voice and monitor passing sentiment. After that, prepare the team to inform and advise the relevant parties about what is happening and how she responds.

6. Being Influential
To become an influential company, do not expect to happen if you or your company does not have a good interaction with the public. Begin to build a fabric of good communication with the audience. Communication channels can also be used to interact about your company’s brand or product. Including when a crisis arises, you or your company can have better control of the perception that emerged.